Apple has a Sports app. Will anyone use it?

Apple’s new app doesn’t do enough.

Brad LaPlante
2 min readMar 3, 2024

Apple released a new app last week: Apple Sports. The app can be used for real-time scores and statistics. Most likely, the app will be used to promote Apple’s MLS and MLB live broadcasts on Apple TV. The app is currently available in the United States, United Kingdom, and Canada.

Oddly enough, Apple Sports is unlike any other sports app I’ve ever used.

The interface is cleaner than others, being that it’s Apple, and there are no ads, which is always welcome. But it can only be used for real-time scores. There’s no commentary. There’s also no NFL, MLB, UFC, MMA, NASCAR, or Formula 1.

It’s remarkably unfinished, too. As mentioned, there is no commentary available, apart from the betting odds available. All fans can see are basic stat sheets that anyone can grab from ESPN or CBS. It’s hard to believe that this app will have enough for anyone to switch from their main sports app of choice.