Legacy Auto Is Losing to Tesla

Tesla is so far ahead, but other auto makers don’t even understand how.

Brad LaPlante
4 min readDec 30, 2020

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Tesla Model Y

After buying my first vehicle from a car dealership in 2018, I had some thoughts. I didn’t buy the fanciest car, just a 2017 Chevy Cruze from a Chevrolet dealer down in Cleveland, Ohio. I hated the entire process.

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