TikTok just made personalized ads mandatory

On April 15th, advertising on TikTok will start to get more aggressive.

So far, users have been able to opt-out of ad tracking on TikTok. However, on April 15th its users won’t have a choice. Their personalized ad policy is changing.

Currently, users can opt-out of those targeted advertisements. The ads are based on users’ “interests,” by things you watch and look up on the TikTok app. The social media phenomenon just sent users a notice that this will be mandatory moving forward.

According to the message from TikTok, users are no longer able to opt-out of ads based on data TikTok collects from actions on the app. But users will be able to opt-out of ads based on data TikTok gets from its “advertising partners.”

One exception here is for users based in the European Union, whom are covered by the GDPR (General Data Protection Regulation) and requires businesses to get users’ consent.

TikTok has been amping up on advertising. According to a Reuters report, advertiser interest and ad spending on the platform spiked once President Donald Trump — who literally…